Our original research celebrates the achievements and accomplishments of older adults to recognize the valuable contributions they make to society. Our goal is to inform and advance dialogue that challenges ageism.
Reports on Aging
Living a Life of Purpose
Older Canadians are the most generous demographic when it comes to giving their time and money to the causes that are important to them - they are committed to creating a better world.
Innovation & the Aging Experience
Canada's seniors are not afraid of innovation and want the private sector to develop products and services that improve the aging experience, empower their independence and provide choice.
Independence and Choice As We Age
Ageism is depriving older adults of their independence and choice, two crucial factors of aging well, as ageism continues to be the most tolerated form of social prejudice in Canada.
Previous reports on aging
Canadian women are more likely than men to be treated unfairly or differently because of their age. Despite this, women are more optimistic than men in their views of aging.
The key to happiness may be in your age. As this research shows, happiness, as well as optimism about aging, increases as people get older. Join in the celebration of the ageless spirit.
Ageism continues to be prevalent in Canada. This report challenges misconceptions and gives a voice to those who embrace the positive qualities of being older.